The Ukrainian Army Is Leveraging Online Influencers. Can the U.S. Military?

On May 11, 2022, the Ukrainian Ministry of Defense Twitter account highlighted the results of a deadly artillery assault on a failed Russian pontoon crossing of the Siverskyi Donets river. The tweet generated over 14,000 likes and nearly 2,000 retweets. Another tweet, posted by a Ukrainian soldier that same day, on the same assault, read simply, “What I did to destroy Russian pantonne bridge over Siverskyi Donets — a thread.” In this tweet, a self-described Explosive Ordnance Disposal specialist told the story of his personal role in the Ukrainian attack. He wrote how he scouted the location, instructed observers to … Continue reading The Ukrainian Army Is Leveraging Online Influencers. Can the U.S. Military?