The U.S. Army is trying to make the argument to Congress and the public that it needs an active duty end strength of 490,000 and 37 active Brigade Combat Teams (BCTs). But the Army is failing to convince its “customers” (Congress and the public) to “buy this product.” Why is the Army’s sales pitch failing? … Continue reading Convincing the Customer: Why shouldn’t the U.S. Army shrink?
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Convincing the Customer: Why shouldn’t the U.S. Army shrink?
The U.S. Army is trying to make the argument to Congress and the public that it needs an active duty end strength of 490,000 and 37 active Brigade Combat Teams (BCTs). But the Army is failing to convince its “customers” (Congress and the public) to “buy this product.” Why is the Army’s sales pitch failing? … Continue reading Convincing the Customer: Why shouldn’t the U.S. Army shrink?